Quote:
Originally Posted by rogerspam
I do find it interesting that Trek put out their light which is similar to Garmin's including pricing. I wonder why they wouldn't go either higher or lower since it would seem that most non-Trek riders would not necessarily view their product as better than Garmin's and choose Trek over Garmin. Maybe it's a rebranded Garmin made device and the deal was to sell at same price?
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No, it's 99% about margins.
Trek has the retail stores, and can put the higher margin product on their shelves and/or force Garmin to lower their wholesale prices to compete if they want to be represented in their Trek-owned stores.